The pandemic is a situation nobody anticipated or prepared for. Businesses are struggling to keep up with their operations, and are trying to bounce back from the sales slumps brought by the corona virus.
Are you having trouble generating online sales during the pandemic? Here’s what you should do.
Adapt To Your Circumstances
With the world slowly coming to terms with the corona virus, businesses need to adapt to the changing environment. You must be flexible at this time, making things as easy as you can for customers. For example, if your ecommerce platform previously charged a hefty delivery fee, you could reduce or eliminate this to sustain sales. Free delivery is likely to help you retain your old customers, who’ll see you as a reliable brand during a crisis.
This is just one example of what can be done. You should show flexibility in other aspects of your business and make it easier for customers to avail of your services. Keep your customers in the loop of any major business changes. Let them know what measures you’ve taken to ensure smooth and safe operations. If your website wasn’t mobile-friendly before, now is the time to upgrade it. Show your audience that you’re willing to adapt to the current climate and secure their confidence.
Make Use Of Social Media
The need to use social media marketing to generate online sales has never been as strong as it is now. People turn to social media for all sorts of things – entertainment, news, or even online shopping. Amid the pandemic, social media usage has skyrocketed. With most people staying indoors and working from home, there has been a noticeable increase in social media usage.
Use this to your advantage. Devise a social media marketing strategy to advertise your products and services to generate online sales. Be active on your social media accounts and engage with your followers to build a better rapport. The quicker and more effectively you respond to your DMs and Facebook comments, the more likely you are to convince customers to purchase.
Offer Customized Products
This is also a great time to offer customized products as an effective sales strategy. Because of safety concerns, customers can’t visit stores and shops as frequently (or at all) as they would before. This means that they can’t pick out specific items after a close examination and rely on online shopping.
Why not make this process easier for them by giving them the leverage to customize their purchases? We’re not talking about every single product, but you can select a few items that can be customized and allow your customers to add their preferences. This will attract more customers and will give your online sales a boost.
Use our online product design platform to set up product customization services for your business. Total Ink Studio provides product customization software to businesses in the printing and ASI industries.