Product customization isn’t a new concept, but it’s fast gaining momentum. From small businesses to larger enterprises, everyone seems to be benefiting from this trend.
If you want your business to succeed and continue growing, employing product customization is necessary. Here’s why you should consider it.
To Get Better Customer Insight
Product customization allows for significant insights about customer preferences and needs. When you offer customized products, you’re opening a new door of possibilities for your audience. Customers now have the option to customize products as per their taste, making those items unique and different from others. They can incorporate their style & preferences into these products, giving them a new shape.
Customization does more than appease your customers. It gives you a detailed analysis of what they like and dislike, especially compared to normal purchases. You can collect and utilize this data to evaluate their previous preferences and compare the two. This will help you understand your customers and manufacture products that are more aligned to their preferences.
Unlike businesses that don’t offer product customization and can only accumulate customer data based on the generic items, you’ll develop a deeper understanding of specific customer preferences. This data can be of immense use to your business, helping it expand and cater to an even bigger target audience.
To Generate More Sales
Product customization also helps with sales generation. Deloitte found that 36% of consumers are likely to purchase customized products or services. 20% of these consumers are also willing to pay more for customized products. The study also found that 48% of all consumers are willing to wait longer to receive their customized products as opposed to regular products.
Since customized products meet certain client expectations, customers tend to value them more than ordinary products, looking past the monetary cost. Having customized products at your store can help generate more sales and attract more customers while retaining the existing ones.
To Stand Apart From Your Competitors
There’s nothing like a line of customized products to make your business stand out from the competition. Think of it from a customer’s perspective – would you rather buy a gift item for a loved one from a shop with a catalog of dozens of different products or customize the gift to include personal details and preferences?
The first option is quick and effective, but the second one takes the cake. Instead of sticking to generic templates and designs, you can create a y unique design via customization. This option is what sets apart a good brand from an exceptional brand.
Total Ink Studio provides businesses with an online product design platform to set up product customization services. If your business offers any printable product, sign up for our product customization software now.